For the past 10 years, I’ve been doing content.
I spent nearly six years at GRAZIA Russia
as a stylist and editor, working on fashion
and cover stories, collaborating with artists
and celebrities, and designing sets for product
shoots. This experience taught me
how to strike a balance between creativity
and the core mission of media —
engaging audiences while seamlessly
integrating advertising in fresh, unexpected
ways.

Later, I transitioned to working with
commercial brands, diving into marketing,
web content, and social media. As a producer
and creative director, I continued to oversee
shoots. In 2023, I joined the team at LEFORM,
one of Russia’s leading concept stores,
to launch their online media platform. I developed
the content structure, defined the tone of voice,
curated media merchandising, managed
the homepage of the online store, and continue
to write articles. At the same time, I studied graphic
design at BBE Studio School to gain
a deeper understanding of every stage
of content creation.

In 2024, I joined the Self Made Studio
fashion stylist school as a curator. My role involves
mentoring students, providing feedback on their
assignments and final projects, hosting masterminds,
and shaping the school’s content.

For me, the magic lies in blending irony,
emotion, and authenticity with commercial
goals. I aim to create content that makes
the viewer pause, reflect, and find their own
answers. I’m not a perfectionist — I love when
you can feel the moment of creation in the final
result, even if it’s not flawless. That’s where
I believe the real magic happens: the love
and intention a team pours into their work.
This kind of energy is palpable, and it always
resonates with the audience.

Ultimately, my work is shaped by the incredible
professionals I’ve had the privilege
to collaborate with. To every photographer,
designer, editor, and stylist I’ve worked with:

Alisa Zhidkova, Maxim Churkin,
Sasha Saharnaya, Luba Kozorezova,
Dasha Kuznetsova, Alexey Dunaev,
Emma Kozlova, Alexey Kolpakov,
Anastasia Riabtsova, Olga Charandaeva,
Anna Merkusheva, Margarita Khanukaeva,
Tanya Miska Moloka, Anna Slonikova,
Olga Tuponogova-Volkova & others.

Thank you for the inspiration and shared
creative moments.

Victoria Kazarian

KiK

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